Good Day Duet
Social media campaign
Good Day is a well-known instant coffee brand in Indonesia. My previous studio━Kolam Susu Studio had opportunity to made short animated ads series on instagram for Good Day's new product called "Good Day Duet". I joined the team as a graphic designer and did all the graphic work for this project such as video thumbnail/cover, posters, and instagram posts.
The market for this new product are Gen Z, specifically the animated ads has high schoolers characters, so the concept for the graphics are inspired by something related to activities that high schoolers do, which one of them are journaling. I used collage artwork as a style to crafted all of the graphic works.
There are 4 episodes. You can check one of the animated ads here:
Opening and closing posters for Good Day Duet's campaign
Short videos for main characters introduction.
Each episode has their own promo material. Usually, there are 3-4 images posted on Instagram
as promo material after the animated ads released to public.
Thank You!
